SAR DOG Industries was founded by John and Melissa—two veterans united by service, patriotism, and respect for the people who answer the call.

John served 22 years in the United States Coast Guard, building a career around Search and Rescue and aviation. Melissa is a United States Air Force veteran whose service and commitment remain an important part of the values behind SAR DOG.

This brand is about Search and Rescue. The Coast Guard. Rescue crews. Boats, aircraft, missions—and, most importantly, the people behind them.

We created SAR DOG because we wanted apparel that felt authentic to those who have lived the mission, supported it, or proudly stand behind it—not another generic military apparel brand. Our designs reflect the aircraft, boats, traditions, humor, and sense of purpose found throughout the rescue community.

As avid boaters, we also share a genuine connection to life on the water and the people who protect it. That experience inspires our boating, fishing, aviation, and coastal designs.

SAR DOG is proudly veteran-owned, American-built in spirit, and guided by the Coast Guard motto: SEMPER PARATUS—ALWAYS READY.